adidas AG ADS

Qualcomm CMO Don McGuire joins In The Loop host Ejaaz Ahamadeen at Qualcomm’s Snapdragon Summit in Maui, for an in-depth look at how a chip you can't even buy off a shelf became one of the biggest brands in tech, sports, and AI. He breaks down the brand strategy turning an invisible chip into a household name, why Microsoft's consumer Surface lineup is now 100% powered by Snapdragon, and the company’s groundbreaking partnerships with Manchester United and Mercedes F1.

The former sportsman and businessman benefited from the launch of new commercial partnerships ahead of the 2026 world cup.

Nike just signed a $200 million deal with the University of Miami. Could this be a sign of life for NKE stock?

The shoes kids begged for a few years ago have become the chain’s biggest problem.

The brokerage's new coverage highlights different priorities across the three brands, from Nike's inventory and marketplace work to Adidas' product momentum and Puma's distribution reset.

ADDYY has stronger sales momentum, faster direct-to-consumer growth and a lower forward P/S multiple, while NKE rebuilds around performance sports.

That's according to a just-released analysis by agency research firm COMvergence.

NKE is reshaping its marketplace strategy by rebuilding wholesale, cutting promotions and sharpening full-price profitability across channels.

Adidas (XTRA:ADS) faces fresh competition as Swiss brand On signs Kylian Mbappé to front its new soccer push. On announced the long term partnership with Mbappé in 2024 as it begins building a presence in global football. The move puts On alongside established soccer suppliers that already invest heavily in boots, kits and endorsement deals with elite players. The Mbappé endorsement and On's soccer entry are only one piece of the broader Adidas story for investors to assess. Take a look at 1...

On is leaning further into its battle with Nike, tapping its former spokesperson.

lululemon faces slowing demand and earnings pressure as investors weigh lower valuation, competition and recovery efforts focused on product innovation and efficiency.

Mbappé will help On develop and test football boots and apparel while representing the brand on and off the pitch.

Investing.com -- On Holding AG (NYSE:ONON) has signed French superstar Kylian Mbappé as a global ambassador and product development partner, marking the Swiss sportswear company’s official entry into the global football market. The move represents a direct challenge to the longstanding dominance of Nike Inc (NYSE:NKE) and Adidas AG (OTC:ADDYY), sending On Holding’s shares up 5.6% in premarket trading on Friday while Nike and Adidas dipped 0.8% and 1%, respectively. Mbappé, the 27-year-old Real M