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For years, Nike, Inc. (NYSE:NKE)’s biggest advantage was simple: it was where performance, culture, and sport came together. That advantage is being tested. Newer brands such as On Holding AG (NYSE:ONON) have shown that consumers are willing to pay premium prices for performance footwear from companies that were barely on the radar a decade ago. […]
The retailer’s first-quarter earnings on Thursday could give investors a reason to buy the dip, Jefferies says.
It's been a rough run for Nike.
On Holding AG recently appointed Electronic Arts executive Laura Miele as Lead Independent Director, reiterated its 2026 earnings guidance, and authorized a share repurchase program of up to US$1,000.00 million through the end of 2029. The combination of a long-term football partnership with Kylian Mbappé, ambitious growth targets, and a sizeable buyback highlights management’s confidence in scaling On from a niche performance brand toward a broader global sportswear player. We’ll now...
On September 18, 2026, Reuters reported that French soccer star Kylian Mbappe ended a two-decade partnership with NIKE, Inc. (NYSE:NKE) to sign with Swiss sportswear brand On in a deal. It includes both cash and equity that gives On Holding AG (NYSE:ONON) its first major star as it pushes into soccer for the first time. […]
On Holding AG (NYSE:ONON) is drawing attention from Wall Street. On September 23, UBS reiterated its Buy rating on the stock with a price target of $73. The research firm said the company’s focus on innovation, performance, athletes, sports, and direct-to-consumer sales could support industry-leading sales growth and earnings surprises. UBS expects On Holding AG […]
On Holding AG (NYSE:ONON) is expanding beyond its traditional running and tennis categories as it seeks to become a global sportswear brand. The company’s strategic partnership with football star Kylian Mbappé represents an important growth step into a highly lucrative market. The strategic partnership could significantly increase the brand’s exposure among football fans worldwide while […]
Platinum Trade Alerts News Commentary - The opportunity is expanding across both luxury e-commerce and premium sports apparel, as consumers increasingly shop for high-end brands, performance clothing and fashion-driven athletic wear online. The global luxury apparel market is projected to reach $89.7 billion in 2026 and $106.1 billion by 2030, while the broader global luxury-goods market is estimated at $416 billion in 2026, with a projection of nearly $579 billion by 2030. At the same time, pre
For nearly two decades, Kylian Mbappé has worn NIKE, Inc. (NYSE:NKE). On September 18, that relationship was officially over, and the World Cup’s all-time leading goal scorer signed with a company that only entered football this year and plans to launch its first football products in 2027. On Holding AG (NYSE:ONON)’s decision to sign Mbappé […]
On Holding stock rallies as management announced a $1 billion buyback plan. Here’s why ONON shares are attractive to own at current levels.
On Holding (ONON) stock rose 7.6% on Tuesday, September 22, 2026, while the S&P 500 finished flat. At its investor day in Zurich, the company unveiled its first share buyback and targets for 2029. What the market bought was a promise to keep choosing price over volume.
On Holding (NYSE: ONON) approved a US$1b share repurchase program scheduled to run over the next three years. The company paired the buyback announcement with higher long term targets for net sales and profit margins by 2029. Management described the new outlook as a multi year plan focused on scaling the brand while improving profitability. The US$1b buyback and upgraded 2029 targets sit alongside broader themes in our On Holding research you should factor in. Our analysis turns up 3 other...
On Holding AG Ltd. (NYSE:ONON) grew its share price by 7.58 percent on Tuesday to close at $29.39 apiece as investors loaded positions after announcing a $1 billion buyback program over the next three years. In its recently held Investor Day, On Holding AG Ltd. (NYSE:ONON) said that the share repurchase program reflects its strong […]
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