Carter's Incorporated CRI

The 161-year-old retailer is doing a major refresh.

Over the last six months, Carter’s shares have sunk to $31.33, producing a disappointing 9.7% loss - a stark contrast to the S&P 500’s 21.1% gain. This might have investors contemplating their next move.

ATLANTA, September 24, 2026--Carter's, Inc. (NYSE: CRI), Carter’s, Inc., North America’s largest and most-enduring apparel company exclusively for babies and young children, today announced a partnership with clinical psychologist, parenting expert and Good Inside Founder and CEO Dr. Becky Kennedy to launch The Childhood Confidence Project, a first-of-its-kind initiative giving parents research-backed tools to help their children build confidence and individuality as they grow.

ATLANTA, September 23, 2026--Please replace the video of the release issued Sept. 15, 2026 with the accompanying corrected video.

Carter’s, Inc. (NYSE:CRI) is rebranding its 161-year-old children’s clothing business to make the brand more relevant to a new generation of parents, particularly younger Gen Z and Millennial families. The move comes after several years of sluggish performance and is aimed at updating the company’s visual identity, messaging and connection with modern parents. The strategy […]

Carter's (NYSE: CRI) unveiled a major brand refresh with a new logo and the "Watch Them Glow" platform aimed at younger parents. The "Watch Them Glow" campaign targets Gen Z and Millennial caregivers as Carter's works to connect with a new generation of shoppers. The redesign extends across visual identity and marketing as the retailer signals a shift toward experience driven engagement with families. The new logo and "Watch Them Glow" initiative are only one part of the longer term story...

Carter’s is getting a new logo as the children’s retailer said it's looking to connect with a new generation of parents.

The 161-year-old children's clothing company is targeting Gen Z parents with a refreshed visual identity and a new brand promise

NEW YORK, September 15, 2026--PebblePost today announced the appointment of Adam Soroca as Chief Executive Officer. Since its founding, PebblePost has uniquely enabled marketers to harness the predictive power of purchase data to determine exactly which consumers will convert across online and offline channels.

An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.

The stocks in this article have caught Wall Street’s attention in a big way, with price targets implying returns above 20%. But investors should take these forecasts with a grain of salt because analysts typically say nice things about companies so their firms can win business in other product lines like M&A advisory.

ATLANTA, September 08, 2026--Bedtime isn’t always the peaceful wind-down parents hope for. Nearly 70% of parents of children 2 to 6 years old say their child’s bedtime routine is at least somewhat stressful, according to new Carter’s research. From getting ready for bed and turning out the lights to staying in bed and falling asleep, parents say challenges can show up throughout the nightly routine.