Nongshim Co., Ltd. 004370

Shin Ramyun is stepping up its engagement among young Indian consumers through K-Culture across India. Nongshim operated its 'Shin Ramyun Bunsik' booth at the 'HYBE INDIA Pop-Up Park' held in Kolkata on September 19, welcoming around 3,000 visitors in a single day. Building on the excitement in Kolkata, Nongshim will continue the event series in Chennai, Chandigarh, and Kochi, offering Shin Ramyun tastings and a variety of interactive programs.

Nongshim will launch the second phase of its global Shin Ramyun campaign on August 20 featuring global K-pop force aespa, as Shin Ramyun's global ambassador. The campaign is designed specifically for international markets and will roll out across 14 key countries. Through a variety of digital content, Nongshim aims to introduce consumers around the world to the 'Spicy Happiness' of Shin Ramyun, the simple joy of enjoying its signature spicy taste in everyday life.

Nongshim has appointed the K-pop group aespa as the new Global Brand Ambassador for Shin Ramyun, marking the first time the brand has selected a worldwide representative. As influential global artists, aespa will help communicate the slogan 'Spicy Happiness In Noodles' and introduce Shin Ramyun's signature taste, identity, and cultural appeal to audiences across major international markets.

Nongshim carried out a global campaign at New York Times Square to celebrate the launch of Shin Ramyun in collaboration with Netflix's hit animated film 'KPop Demon Hunters'. As known for "The Crossroads of the World" and attracting over 450,000 visitors daily, Times Square served as the stage for global consumers to directly taste and enjoy the Shin Ramyun brand through a variety of interactive activities that seamlessly connected both online and offline experiences.