Alaska Air Group, Inc. ALK

The spat between SpaceX CEO Elon Musk and Delta Air Lines CEO Ed Bastian is escalating. Delta passed on Starlink in the spring, opting for Amazon.com’s space-based broadband product, called Amazon Leo. Delta now uses T-Mobile, with the help of Viasat, and will roll out Leo in 2028.

The airline’s premium ambitions face a costly test ahead.

Investing.com -- American Airlines Group (NASDAQ:AAL) and Alaska Air Group Inc (NYSE:ALK) plan to bring Alaska into American’s long-standing Atlantic and Pacific revenue-sharing pacts, signaling a bid to deepen their West Coast alliance and scale up international reach. The carriers expect to seek approval and antitrust immunity from the U.S. Department of Transportation alongside international regulators in the coming months, formally integrating Alaska into joint arrangements that have underpi

Alaska Airlines CEO Ben Minicucci sits down with Bloomberg's Romaine Bostick during the company's investor day to discuss the airline's foray into plush seats, new lounges in Seattle and Honolulu and international flights.

The carrier is giving Atmos Rewards members the ability to customize how they earn points — by distance traveled, price paid or segments flown — to better fit customers’ specific travel needs.

The airline is hosting its 2026 Investor Day hours after announcing a slew of product and loyalty-related announcements made this morning.

Alaska Air is broadening its revenue mix as it expands premium travel, international flying, loyalty and cargo operations.

Alaska Air Group unveiled Aurora and Leihōkū cabin experiences, a new premium-economy tier, and two major airport lounges starting in 2028

Alaska Air Group (NYSE:ALK) outlined the next phase of its Alaska Accelerate strategic plan at its 2026 Investor Day in Seattle, including targets for premium travel, international routes, loyalty, cargo and fleet expansion. The company described the next stage of the plan as an “activation” phase following integration work associated with its acquisition of Hawaiian Airlines.

Alaska Air Group today unveiled its most significant investment in premium travel, introducing two distinct flagship experiences that reflect the identities of Alaska Airlines and Hawaiian Airlines. Aurora, inspired by roots across Alaska and the Pacific Northwest and a spirit of innovation, and Leihōkū, meaning "lei of stars" and inspired by early Polynesian navigation and wayfinding, will shape premium journeys from the airport to the aircraft.

Alaska Air Group announced the next phase of its Alaska Accelerate strategic plan during its 2026 Investor Day in Seattle, outlining how the combined airline is moving from integration to activation as it builds a more global, premium and diversified airline with stronger earnings power.