Under Armour, Inc. Class C UA

UAA is simplifying its assortment, backing higher-potential products and sharpening execution as it navigates softer demand and protects profitability.

The sports equipment brand “never got away” from football in its marketing, one exec said, but has been putting the sport more obviously front and center in recent years.

Under Armour (UAA) is in focus after recent trading saw the share price close at US$4.43, with the stock down over the past week, month, past 3 months, year, and three and five year periods. The recent slide in Under Armour’s share price, with a 90-day share price return down 28.43% and a 1-year total shareholder return down 10.87%, points to fading momentum as investors reassess both the company’s risk profile and what they are willing to pay for future performance. See how Under Armour...