Golden Goose Sales Rise 15% as Direct Retail Accelerates
The luxury sneaker maker expanded across every major region while pushing direct-to-consumer revenue to more than four-fifths of sales.
Golden Goose generated €380.4 million in revenue during the first six months of 2026, a 15% increase at constant exchange rates, as the luxury sneaker maker pressed harder into stores and its own digital channels.
The acceleration came late in the period. Second-quarter revenue climbed 19% from a year earlier, according to the company’s first-half results, helping offset a still-constricted wholesale business. Wholesale revenue fell 6% for the half, although it returned to 5% growth in the second quarter as Golden Goose kept pruning partners that do not fit its selective distribution strategy.
Direct-to-consumer sales were the engine. Revenue from company-operated stores, digital platforms and other direct channels rose 22% to €309.6 million, representing 81% of group sales, compared with 77% in the first half of 2025. Retail benefited from double-digit comparable-store growth and additional selling space, while digital revenue advanced at a mid-teens rate.
That mix matters. Selling through its own network gives Golden Goose greater control over pricing, inventory and the customer experience, while also allowing the brand to build around its customization and community-focused retail model. The company ended June with 230 directly operated stores.
Growth was broad rather than dependent on one market. Revenue rose 18% in the Americas, 17% in Asia-Pacific and 14% across Europe, the Middle East and Africa. The Americas also delivered 22% growth in direct-to-consumer sales, making it the strongest regional contributor.
Profit growth lagged sales but remained substantial. Adjusted EBITDA increased 9% to €122.9 million, producing a 32.3% margin. Golden Goose held €86.8 million in cash at June 30 and reported a net leverage ratio of 2.7 times.
The results arrive as HSG takes majority ownership, with Temasek joining as a minority investor and Permira retaining a strategic stake. The new shareholder structure gives the Italian brand fresh backing for international expansion, but the immediate test is preserving scarcity and full-price demand as its store base grows. So far, the numbers show that strategy is working.
This article was produced with the help of AI technology.
Source: Yahoo Finance
