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Netflix appoints Peter Rice to lead global content operation

Makkler Newsroom
October 16, 2026 · Based on reporting by CNBC, CNA, The Business Times

The former Disney executive will succeed Bela Bajaria as Netflix’s chief content officer on October 26, following workforce cuts.

Key takeaways

  • Peter Rice will become Netflix’s chief content officer on October 26.
  • Bela Bajaria is leaving after nearly a decade at Netflix.
  • Netflix announced layoffs of roughly 1,000 employees a day earlier.

Netflix named former Disney executive Peter Rice chief content officer, succeeding Bela Bajaria, who is leaving after nearly a decade at the streaming company. Rice’s appointment takes effect October 26.

Rice will oversee Netflix’s global content organization, including series, films and live events. He previously led divisions at Disney and held roles at 21st Century Fox and Fox Searchlight Pictures.

The announcement came a day after Netflix told staff it would cut about 6% of its workforce, or roughly 1,000 jobs. Bajaria had led Netflix’s global content team and focused on its live sports strategy.

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