e.l.f. Beauty, Inc. ELF

Ulta Beauty's 20.7% three-month rally is backed by stronger Q2 results and raised guidance, but flat traffic, promotions and margins test further gains.

When tariff relief hit balance sheets, most brands quietly banked the extra margin. e.l.f. cut prices instead — and outperformed. A look at why holding price is often the riskier bet.

Elf Beauty (NYSE:ELF) shares moved higher after Canaccord’s sales tracker showed the cosmetics company continued to grow faster than the broader beauty category during the two weeks ended September 20. Dollar sales for E.

PARIS, September 30, 2026--rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), is available starting today, Wednesday, 30 September, 2026, at Sephora online and in over 500 stores across Europe. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand. This follows the 2025 rollout with Sephora in the U.S., Canada, and the U.K.

OAKLAND, Calif., September 30, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), has brewed up the entertainment-led brand awareness campaign "The e.l.f.ing Magical Sisters," casting a spotlight on e.l.f. Cosmetics’ Soft Glam Cream Blush & Bronzer Sticks. This spellbinding campaign is equal parts coven and comedy – and just in time for spooky season. With a more beguiled-than-bewitched cinematic lens, three modern-day witches discover the secret to glam doesn’t require a magic wand

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

OAKLAND, Calif., September 25, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces today the launch of "Mirror Mix," its second original music compilation album featuring seven rising artists across pop, R&B, Latin and rock. "Mirror Mix" continues e.l.f.'s commitment to empowering the next generation of artists through e.l.f. Made, its entertainment arm, built to disrupt the norms of the entertainment industry through music, entertainment, sports and gaming.

Monster has been compounding revenue and profits across global markets for decades. e.l.f. is growing faster but spending heavily to get there.

The latest trading day saw e.l.f. Beauty (ELF) settling at $100.78, representing a -1.31% change from its previous close.

Fields sold over 16,000 shares under a pre-arranged Rule 10b5-1 trading plan but still retains nearly 91,000 shares.

The average brokerage recommendation (ABR) for e.l.f. Beauty (ELF) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

PARIS, September 21, 2026--rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), has announced that two community-favorite Peptide Lip Tints and a new Sephora-exclusive bag will launch at Sephora across Europe and the U.K. to celebrate the brand’s launch into Sephora in Europe on September 30, 2026. These items will join the brand’s assortment of high-performance skincare and hybrid makeup.

The skincare brand skipped celebrity endorsements and Sephora shelves, building its business inside dermatologists’ offices and med spas.

e.l.f. Beauty (NYSE:ELF) expanded its retail reach through new partnerships with Sephora in Canada, Mexico, and Brazil. The Naturium skincare brand is launching in Sephora stores and online across Canada and Mexico, widening its North American presence. e.l.f. Cosmetics becomes the first mass color brand available in Sephora Brazil, adding a new entry point in South America. The Naturium rollout and e.l.f. Cosmetics debut in Sephora Brazil only capture part of what this expansion may mean...

Profitability is a key measure of business strength. Companies with high margins have proven they can generate consistent earnings while maintaining financial discipline.

Here’s what could happen to E.l.f. stock next.

The latest trading day saw e.l.f. Beauty (ELF) settling at $93.41, representing a -2.16% change from its previous close.