e.l.f. Beauty, Inc. ELF

e.l.f. Beauty (ELF) has been in focus after fresh sales tracking data showed its cosmetics business growing faster than the broader beauty category in late September, prompting traders to reassess the stock’s recent performance. Recent marketing pushes like the Mirror Mix music project and the new e.l.f.ing Magical Sisters campaign, alongside rhode’s expansion into more than 500 Sephora stores across Europe, have landed against a mixed backdrop for e.l.f. Beauty’s investors. The share price...

When tariff relief hit balance sheets, most brands quietly banked the extra margin. e.l.f. cut prices instead — and outperformed. A look at why holding price is often the riskier bet.

Elf Beauty (NYSE:ELF) shares moved higher after Canaccord’s sales tracker showed the cosmetics company continued to grow faster than the broader beauty category during the two weeks ended September 20. Dollar sales for E.

PARIS, September 30, 2026--rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), is available starting today, Wednesday, 30 September, 2026, at Sephora online and in over 500 stores across Europe. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand. This follows the 2025 rollout with Sephora in the U.S., Canada, and the U.K.

OAKLAND, Calif., September 30, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), has brewed up the entertainment-led brand awareness campaign "The e.l.f.ing Magical Sisters," casting a spotlight on e.l.f. Cosmetics’ Soft Glam Cream Blush & Bronzer Sticks. This spellbinding campaign is equal parts coven and comedy – and just in time for spooky season. With a more beguiled-than-bewitched cinematic lens, three modern-day witches discover the secret to glam doesn’t require a magic wand

OAKLAND, Calif., September 25, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces today the launch of "Mirror Mix," its second original music compilation album featuring seven rising artists across pop, R&B, Latin and rock. "Mirror Mix" continues e.l.f.'s commitment to empowering the next generation of artists through e.l.f. Made, its entertainment arm, built to disrupt the norms of the entertainment industry through music, entertainment, sports and gaming.

PARIS, September 21, 2026--rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), has announced that two community-favorite Peptide Lip Tints and a new Sephora-exclusive bag will launch at Sephora across Europe and the U.K. to celebrate the brand’s launch into Sephora in Europe on September 30, 2026. These items will join the brand’s assortment of high-performance skincare and hybrid makeup.

The skincare brand skipped celebrity endorsements and Sephora shelves, building its business inside dermatologists’ offices and med spas.

e.l.f. Beauty (NYSE:ELF) expanded its retail reach through new partnerships with Sephora in Canada, Mexico, and Brazil. The Naturium skincare brand is launching in Sephora stores and online across Canada and Mexico, widening its North American presence. e.l.f. Cosmetics becomes the first mass color brand available in Sephora Brazil, adding a new entry point in South America. The Naturium rollout and e.l.f. Cosmetics debut in Sephora Brazil only capture part of what this expansion may mean...

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Here’s what could happen to E.l.f. stock next.