Nongshim Co., Ltd. 004370
KRX · South Korea · Consumer Non-Durables
KRW 400,500.00-3,000.00 (-0.74%)
Market closed· · KRW · Data may be delayed
Prices may be delayed and are for informational purposes only - not investment advice.
Market closed· · KRW · Data may be delayed
Prices may be delayed and are for informational purposes only - not investment advice.
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Shin Ramyun is stepping up its engagement among young Indian consumers through K-Culture across India. Nongshim operated its 'Shin Ramyun Bunsik' booth at the 'HYBE INDIA Pop-Up Park' held in Kolkata on September 19, welcoming around 3,000 visitors in a single day. Building on the excitement in Kolkata, Nongshim will continue the event series in Chennai, Chandigarh, and Kochi, offering Shin Ramyun tastings and a variety of interactive programs.
Nongshim will launch the second phase of its global Shin Ramyun campaign on August 20 featuring global K-pop force aespa, as Shin Ramyun's global ambassador. The campaign is designed specifically for international markets and will roll out across 14 key countries. Through a variety of digital content, Nongshim aims to introduce consumers around the world to the 'Spicy Happiness' of Shin Ramyun, the simple joy of enjoying its signature spicy taste in everyday life.
Nongshim has appointed the K-pop group aespa as the new Global Brand Ambassador for Shin Ramyun, marking the first time the brand has selected a worldwide representative. As influential global artists, aespa will help communicate the slogan 'Spicy Happiness In Noodles' and introduce Shin Ramyun's signature taste, identity, and cultural appeal to audiences across major international markets.
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