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The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-ins with multi-billion dollar franchises like "Attack on Titan," "Ghost in the Shell," and "Blue Lock."
Dentsu says commerce media has reached a point where operational competence supersedes growth.
CANNES, France, June 24, 2026--Today dentsu and CreatorIQ, the global operating system for creator-led growth, announced a first-of-its-kind data partnership integrating dentsu’s proprietary audience strategy and insights platform, dentsu.Audiences, with CreatorIQ’s next-generation, AI-enabled platform. The integration allows brands to directly match target audience attributes with creator, follower or viewership audience data, eliminating guesswork, and helping marketers identify the most impac
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