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Vail Resorts' (MTN) fiscal 2027 outlook depends on stronger lift-ticket sales to offset weaker seaso
Vail Resorts today announced that Epic Ascent private lessons are now available to reserve at Vail Mountain and Beaver Creek for personalized mountain experiences, expert ski and snowboard instruction, and skip-the-lift-line access this winter. The new Epic Ascent program automatically upgrades all private lessons into guided experiences for up to six guests with exclusive perks and a dedicated concierge to coordinate every detail of the overall trip, including dining reservations, white-glove g
Last winter was “one of the most challenging” in the history of the ski industry, according to the Vail Resorts CEO Rob Katz. The company’s fourth-quarter earnings, reported Monday, signal another tough winter ahead. Vail Reports, whose destinations portfolio includes Vail Mountain, Breckenridge, and Park City Mountain, reported that pass sales through Sept. 18 for the upcoming 2026/2027 North American ski season dropped 12%.
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