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For years, Nike, Inc. (NYSE:NKE)’s biggest advantage was simple: it was where performance, culture, and sport came together. That advantage is being tested. Newer brands such as On Holding AG (NYSE:ONON) have shown that consumers are willing to pay premium prices for performance footwear from companies that were barely on the radar a decade ago. […]
The retailer’s first-quarter earnings on Thursday could give investors a reason to buy the dip, Jefferies says.
It's been a rough run for Nike.
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