Goldman Survey Finds Alternatives Draw More Wealthy Investors

A Goldman Sachs survey found that 80% of individuals with at least $10 million in assets are turning to alternative investments. The share was 39% among individuals with $1 million to $5 million in investable assets.

The figures come as stocks show signs of uneven performance. Morningstar reported that nearly 60% of S&P 500 stocks were at least 20% below their all-time highs in August, despite the index being near its own record.

Alternatives include assets such as gold and real estate. Separately, 49% of advisers said they were allocating more than 10% of client portfolios to alternatives, according to the 2025 CAIS Mercer Survey.

The survey findings point to interest in alternatives among wealthy investors, but do not say that they are selling stocks to fund those investments. The article also cited volatility in stock prices and uncertainty about whether bonds will continue to offset equity moves.