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AI & Tech1 min read

OpenAI Opens ChatGPT Business Profiles and Agents in Beta

Makkler Newsroom
November 10, 2026 · Based on reporting by CNA, TechCrunch, Bloomberg HT
Photo: Wikideas1 / Wikimedia Commons · CC0

The tools let companies manage profiles, add product information and offer AI agents to shoppers, initially for eligible U.S. businesses.

Key takeaways

  • OpenAI launched Businesses in beta within ChatGPT.
  • Eligible U.S. companies can offer customers Business Agents.
  • OpenAI says it does not share users’ conversations with businesses.

OpenAI has launched Businesses in beta within ChatGPT, giving companies tools to manage profiles and connect users with business-specific AI agents.

Through Business Hub, companies can claim and verify profiles, update details and add product feeds with pricing and availability. The hub also provides aggregated figures on mentions, profile views and website clicks.

Business Agents will initially be available to eligible e-commerce and online service businesses in the U.S. OpenAI said it does not share users’ conversations with businesses, and that companies can see aggregated insights only when interactions exceed certain thresholds.

Businesses can sponsor their agents and use them as destinations for ChatGPT Ads, with sponsored placements labeled. Existing OpenAI Enterprise customers and advertisers can work with OpenAI representatives to claim profiles; Shopify merchants can connect through Business Hub or Shopify’s admin.

Topics
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