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Insta360 today announced a major firmware update for its Luna Ultra gimbal camera, introducing enhanced telephoto capabilities, a new Stage Mode, 4K Vertical Video, and a range of new creative shooting features. A new Luna Ultra bundle will also launch alongside the update. The update expands Luna Ultra's versatility across everything from concerts and live performances to portrait-oriented content, giving creators greater flexibility and control when shooting from a distance or on the move.
Insta360 officially opened its first flagship retail store outside of Asia on Saturday, September 19, 2026, occupying a prime location at 1515 Broadway in New York's Times Square. The store opening marks a major milestone in the global imaging brand's international expansion, underscoring its maturity, scale, and long-term commitment to supporting the U.S. market.
Insta360 hosted a creator event at its new flagship store in Times Square on September 10th, bringing together photographers, videographers and creators for an immersive introduction to Luna Pro. The half-day experience combined an in-store showcase with a guided photo walk through some of New York's most iconic locations, giving attendees hands-on experience with the product in real-world conditions.
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