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Ivica Maric, a 21-year company veteran, will take over finance and operations on Oct. 1 as Hugo Boss works to improve profitability amid falling sales.
The former sportsman and businessman benefited from the launch of new commercial partnerships ahead of the 2026 world cup.
Hugo Boss has seen its share price move sideways in the short term, while the longer track record has been much tougher. This puts a sharp focus on whether today's valuation is really anchored in its earnings power. With ownership influence at the top of the company shifting, the question is how much of that changing control is already baked into what you pay for the stock today. The share price has declined 33.2% over the past three years, which raises the question of how the market is...
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